More technology startups are embracing the healthcare industry’s increasing willingness to pay for products based on how much they improve health.
One of the latest examples comes from Medisafe, a Boston company that has developed an app-based system intended to help patients manage their medications. The company offers both a free and a paid version of the app, but most patients use the free version, a spokesperson says. Medisafe generates revenue primarily from pharmaceutical companies, such as Merck (NYSE: MRK) and Boehringer Ingelheim, who fund the app’s usage in order to receive anonymized data that could help them understand… Read more »
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