Genetic testing services from companies such as Ancestry and 23andMe have risen in popularity in the past decade, attracting consumers who are eager to learn more about their lineage or risk of contracting certain types of disease.
But there are plenty of smaller players trying to carve out a following in this industry. Milwaukee-based GenoPalate is one of them. The two-year-old startup recently raised some seed funding to help it ramp up sales of its DNA testing service that analyzes customers’ genetic data in order to make suggestions about foods they should eat.
“We want to be the specialist in… Read more »
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